Keystone Higher Education News

Why Your School Needs a Lavender Graduation

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Why Your School Needs a Lavender Graduation

We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender graduation is a commencement ceremony celebrating the achievements..

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College Counseling 101

College counselors play a crucial role in helping students get the most out of their college experience and stay healthy while they're there. One issue that counselors in the..

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How to Use Giveaways to Promote Your Institution

When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their hands. With students being inundated with digital..

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6 Elements to Enhance the Digital Course Catalog

Technology has changed the way prospective college students discover and engage with their future institutions. From virtual tours and Zoom interviews to YouTube videos and..

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How to Get Your School on More ‘College Wish Lists’

What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at times, but more often than not it involves mastery of simple..

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What Social Causes Are Your Strengths?

Many colleges and universities talk about making the world a better place, but how? Given today’s social, environmental, financial, and political global challenges, prospective..

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How to Communicate Changes Due to COVID

The current generation of incoming college students are experts at filtering out irrelevant and inauthentic information. From a young age, they have been hit with advertisements..

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Why do more students want flexibility in their studies?

What is the one thing that most teenagers and young adults have in common in this generation? Well, today's students live in a time where they are enabled to choose from a variety..

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CRMs for Higher Education: How does it work?

Many higher education institutions have transitioned from legacy IT systems to Customer Relationship Management (CRM) systems, to improve and streamline communications with..

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How To Win Students' Attention During Their Gap Year

For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the gap year is a time for discovery and new experiences, it is..

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Why Virtual Campus Tours Work - Part 2

In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them successfully. By understanding the latest technology,..

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Why Virtual Campus Tours Work - Part 1

As college campuses open their doors after a once-in-a-lifetime pandemic, virtual tours are more vital than ever. How can schools stay up to date with the latest trends? While..

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Sports Recruitment in Higher Education

For those with an aptitude for athletics, sports might provide a unique pathway to higher education. In the United States, sports recruitment offers many students the opportunity..

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Optimize Your Keystone Profile

Whether you've chosen Keystone to promote your institution globally or boost your student recruitment, we're excited and ready to help you on this journey! Let's make your profile..

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An introduction to OPX

Within the last academic year, the way we participate in higher education has shifted significantly. In the past, most of universities held courses in person, with students..

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Keystone Academic Solutions and Educations Media Group (EMG) Announce Merger

The newly merged company Keystone Education Group (KEG) will become the leading global online resource for prospective higher education students, with annual unique student user..

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Lead Nurturing For Higher Ed

When it comes to increasing enrollment, finding and nurturing new leads is critically important for higher education. Prospective students want to feel they belong and have a..

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What Does Brexit Mean for European Higher Education?

Brexit will have a pervasive impact on society in the UK and the EU. Higher education won’t be immune from its repercussions. While we can’t yet begin to comprehend exactly how..

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Three Advantages of Recruiting Student-Athletes

A key reason why US higher education institutions are such a popular destination for international students is that they provide so much more than the degree itself. Students are..

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What is Geo-targeting?

If you’re looking for the best way to reach new audiences or attract students from specific geographic regions, it might be time to consider geo-targeting. There’s plenty of time..

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Utilizing Clubhouse for Student Recruitment

For those in the business of student recruitment, staying on top of the latest and greatest in regards to social media is critical. One of the dark horses of the social media..

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Why 2021 Is The Perfect Year to Promote Summer School

Summer 2021 is almost here, and with it brings the promise of the world slowly beginning to open again. While we move closer to achieving safety for most of the global population..

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Keystone Academic Solutions Acquires US College Athletics Placement Firm

New Deal Expands Access to International Student Athletes for US Higher Education Institutions Oslo, Norway –  20 April 2021 

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How to Promote Your Study Programs On A Budget

International students make college campuses more dynamic and vibrant communities while simultaneously enriching the classroom environment. In order to capture their interest, you..

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Assisting Students With Funding & Tuition During COVID

COVID-19 did more than stop the world a year ago, it also threw the economy into a freefall. Suddenly, many found themselves unemployed, without means to pay for life’s..

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Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

Worldwide, vaccines are becoming more widespread, and universities are beginning to reopen, meaning one thing: you have a class to enroll. With marketing trends changing more than..

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Inspiration to Make Your Higher Ed Social Posts Go Viral

From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect formula for "likes" and shares on social media. In the..

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Taking Art and Creative Studies Online: Making the Most of the Shift

While many colleges and universities were shifting in the direction of online content delivery prior to COVID-19, the pandemic both accelerated and forced the shift. It’s hardly..

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Top 7 Social Media Innovations of 2020

While 2020 will forever be synonymous with pandemic, it was also a year that brought about many interesting and unique trends. With many people working from home, isolated from..

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The evolution of higher education: 2021 trends

They say necessity is the mother of invention. One year in the span of a person's life may feel like nothing, but one year feels like an eternity during a global pandemic. What..

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Keystone launches new scholarship program

For many students across the world, one of the greatest barriers to higher education is how to obtain the necessary funding to pay for their studies. University can be expensive,..

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Four Simple Ways to Improve Your Student Outreach 

Generating the right student leads for your institution can often be a challenging process! With so many universities competing for the same student interest, and with so many..

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Evaluating Your Higher Ed Marketing Mix

Having a unique brand identity is one of the most essential ways to get your organization or business to stand out from the crowd, and be remembered. Iconic brands with excellent,..

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Five Ways to Enhance Your Student Recruitment

It’s not much of a secret the game has changed in regards to student recruitment, especially over the last year. COVID-19 turned the world on its ear, and with it went the..

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Why Student Associations Are An Essential Part of The University Experience

An essential part of a university student’s experience is a sense of belonging. Student affairs researcher Alexander W. Astin said that students who become more involved in..

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Keystone celebrates International Women's Day 2021

Did you know? Every March is Women's History month, and one of its biggest events is International Women's Day on March 8th. This global event celebrates women's social, cultural,..

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How University Marketers Can Harness the Power of WhatsApp

Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious competition when it comes to keeping people connected. A quick and..

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How to integrate work experience into your program

One of the most important aspects of attending university is the experience a student can gain. These days, students are looking not only for excellent classes, but also for great..

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Social Media Calendars in Higher Education Marketing

College admissions departments have a lot on their plates. They are the gatekeepers of campuses and the go-to contacts for most families throughout the enrollment cycle. As email..

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Your 2021 Higher Ed Conference Calendar

After almost of year of a global pandemic, isolation and the itch to take a plane somewhere (anywhere) is really setting in! Yet, for the safety and health of higher education..

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The Impact of COVID-19 on Higher Ed Professionals

Looking back at 2020, it goes without saying that the word "challenge" took on a whole new meaning. In higher education, what does this mean for the professionals who have managed..

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The State of Higher Education

In March 2020, the world came to a screeching halt. As COVID-19 swept across the globe, universities scrambled to figure out the next steps to keep students on track with their..

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How is technology impacting student learning?

Thanks to virtual learning technology, thousands of universities around the world have been able to shift their teaching model from in-person to online during the pandemic. The..

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Keystone Academic Solutions acquires FindAUniversity

Expanded Search Options for Students and Enhanced Student Reach and Insights for Higher Ed Institutions

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Preparing for the Arrival Of International Students

Many call the COVID-19 pandemic a "once-in-a-century" virus. The fiercely contagious and deadly outbreak has impacted nearly every industry on Earth, but higher education is no..

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Introducing Instagram Guides

Social media is constantly evolving to provide new ways to keep people connected. One of the latest offerings is Instagram Guides. This new format has tremendous potential for the..

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The Initial Impact of the Biden Administration on Higher Ed

Embracing differences and cultivating a community that looks more like America. That was President Joseph R. Biden’s promise on the 2020 campaign trail, and early into his..

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How to improve the student journey in 2021

It is no secret this past year was historically challenging for higher education recruitment professionals worldwide. Combine Zoom fatigue, social distancing restrictions,..

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How to encourage students to pick your university

Students have a plethora of options when it comes to selecting the right school. More than ever, students can afford to be choosy about where they decide to pursue a higher..

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The Future of the Erasmus+ Programme

More than 10 million people have participated in Erasmus+ (and its predecessors) over the past three decades. The European Union's flagship program designed to support and..

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Creative ways to market MBAs

One of the most sought-after professional degrees is that of the MBA. In fact, during the height of the 2020 coronavirus pandemic, "business schools all over the world are..

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6 Ways to Kickstart 2021 in Higher Ed

2020 was a challenging year, there is no doubt about it. So how can we make 2021 the best year yet? What do you plan to achieve as colleges and universities forge ahead? How will..

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How to use LinkedIn for higher education

When it comes to professional networking in the digital world, LinkedIn is the place to be. From its humble launch in May 2003 to today, the planet’s largest professional network..

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Harmonizing online and on-campus learning

With the world rocked by COVID-19, higher education institutions are still grappling with what the future holds for their students. As countries begin to get a tenuous grasp on..

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2020 in Higher Ed: A Year In Review

As we near the beginning of a new year, now is a good time to reflect upon the unprecedented and unforgettable year that was 2020. While the COVID-19 pandemic has brought some..

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JOIN THE CONVERSATION! Impact of the US Presidential Election on International Student Recruitment

2020 has been a year like no other. Just when the international student population thought their lives couldn’t be any more confusing and chaotic due to the global COVID-19..

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Organizing workshops and lab in a virtual learning environment

At the beginning of 2020, many universities around the world were planning to deliver only a select portion of the courses online. However when COVID-19 hit, this changed..

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Keystone launches the State of Student Recruitment 2020 Report

We recently surveyed over 20,000 potential students and 800 higher education administrators, aiming to get deeper insights into the current state of student recruitment. In our..

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A comprehensive guide to virtual student assessment

The COVID-19 pandemic has impacted college education for almost all of 2020, but how long will those changes remain in place? From 100% at-home learning and limited, in-class..

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5 ways to make virtual learning more interactive

There are many factors that students consider before choosing a university. To some, location and accessibility is important, to others academic excellence or reputation. Whatever..

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Best digital strategies for lead generation in higher education

Today’s Gen-Z students spend most of their time consuming digital media, whether that’s on Instagram, TikTok, Facebook, or searching the web. Where once upon a time students would..

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Study abroad: student experiences during COVID-19

Every year, colleges and universities around the world send their students away on global study abroad and exchange programmes. Studying abroad allows their students to learn a..

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How to Improve the Accessibility of Online Learning

The digital learning sector has grown dramatically over the last few years and the statistics show that the market isn’t slowing down. In 2017, approximately 77 percent of US..

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Virtual Student Networking: Handshake from Home

  Networking is a vital skill for young adults looking to get the most out of life. College graduates might find success by rolling up their sleeves and doing everything..

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How do OPMs work? Online program management explained

Online Program Management Explained The Zoom classroom became the new normal earlier this year when institutions had to make a quick transition to remote learning in the wake of..

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Virtual Student Internships Explained

For better or worse, 2020’s global pandemic has changed the way college students do everything. From Zoom-based group projects and networking events to graduate school interviews..

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Higher education rankings: what can we learn from them?

Every year high school graduates face the huge decision of applying to universities both domestically and abroad. For many, this is a life-altering choice that can result in a..

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How virtual student exchange programs can benefit universities

Long before COVID-19 forced colleges and universities to go exclusively online with their educational models, virtual exchanges became popular worldwide. Between the growing..

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Introduction to Instagram Reels for Student Recruitment

Instagram now offers Reels, a new social media tool for engaging students. While it seems there are new platforms to learn all of the time, this one might just be here to stay...

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3 Ways to Boost the Reputation of Online Programs in Higher Education

As universities across the world grapple with the repercussions of the COVID-19 outbreak, comparisons between online and traditional modes of instruction have been put into sharp..

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Beyond COVID-19: What's Next in International Higher Education?

2020 is a year that has changed the course of higher education and the world forever. When the pandemic struck universities around the world in March, most were unprepared for the..

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Lessons learned from the switch to online learning

This year, for the first time in higher education history, institutions across the globe were forced to make a sudden and unexpected switch to virtual learning due to COVID-19. In..

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How to Support Students as Online Learning Continues

When the COVID-19 Pandemic started spreading across the world in March, the reaction by universities was swift. Many higher education providers made the move to online learning..

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Getting creative: Tiktok and Instagram Reels for Student Recruitment

Current and incoming college students love getting creative with short-form content on the Internet, and when it comes to video, TikTok is the perfect platform to do this..

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Navigating International Student Recruitment During Covid-19

Globally, international student enrollment has decreased over the past three years, yet in the United States, the population made up 1.1 million students in the 2018/19 academic..

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Focus on the Inbox: Email Practices for Student Recruitment Professionals

There are now more ways than ever to reach future college students. From traditional print viewbooks and postcards, to short-form social media content on popular platforms like..

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How to Prepare Your University for the Year Ahead

2020 may go down as the most challenging year in college recruitment history, but international recruitment professionals are always up for a good challenge. Between travel bans,..

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Personalized videos for student recruitment

Gone are the days of mass marketing and generic replies. Marketing in 2020 is all about personalization and video. This powerful combination results in outreach that feels unique..

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10 Things to Consider While Reopening Campus

Strategic planning is nothing new for college admissions professionals and higher education marketers. On a global scale, competition for high-quality, aspiring college students..

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Reimagining Fall Semester (Revisited)

Colleges hoping for a normal Fall semester are having to reconsider their plans, as the Coronavirus COVID-19 pandemic continues to sweep across the world. While colleges need to..

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How To Use Video For Student Recruitment

  Today’s prospective students live in an immersive world of video content, whether watching videos on YouTube, endlessly flicking through Instagram Stories or scrolling through..

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A Quick Guide to Virtual Student Fairs

Virtual student fairs have been around for many years, yet they have only recently emerged in the spotlight due to their role as a useful alternative to physical fairs during the..

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Higher Ed Influencers 2020: Who to Follow

The marketing and technology world is moving at an ever-changing pace. University and college marketers need to pay close attention to the latest trends to ensure they can stay at..

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Best University Social Media Accounts 2020

If the first half of the year has reminded us of anything, it is that the nature of higher education is always changing. However, one thing that is certain is that social media..

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MBA Student Recruitment: Post-COVID & Beyond

COVID-19 has completely transformed student recruitment overnight. When once universities would recruit new students with physical events and activities, outreach for upcoming..

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Creating a Virtual Student Experience

Because they can’t visit campus, bring campus to them! We are all aware of the situation by now. Across the globe, lockdown rules have impacted the way we live, travel,..

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How Can Universities Promote Internationalization In Light of Coronavirus?

The coronavirus crisis has emerged during a complex period for universities with an otherwise healthy outlook towards internationalization. 

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Online Alternatives to Testing Options

By now, we are well aware of the situation facing our global society. Campuses are temporarily closed, and are doing their best to quickly adapt to full-time online delivery...

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Getting Started: Higher Ed Webinars & Virtual Events

As a new academic year beckons, universities are working hard to ensure their admissions remain strong after an uncertain start to 2020. Since the onset of coronavirus, many..

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Profile of the Non-Traditional Learner

If you were asked to describe what the typical "university student" looks like, you might picture a teenager fresh out of high school. Today, however, this image is representative..

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The global expansion of online learning

The world at the moment looks vastly different to the world we knew a couple of months ago. Where people were once free to travel, work and move about with ease, we must now stay..

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Reimagining Fall Semester 2020

As the coronavirus pandemic continues to sweep the world, the higher education sector has been busy making plans to reduce the impact of the virus on upcoming semesters. This is..

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How Summer Schools Are Responding to COVID-19

Now that the spring semester is well and truly online, universities and colleges in the northern hemisphere are looking ahead to how they can best offer their summer programs..

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Building A Sense of Community During a Global Pandemic

In only a few months, the coronavirus pandemic has completely changed the way universities operate. With communication and teaching now predominantly online and physical campuses..

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Digital student recruitment in the time of coronavirus

Image: Girts Ragelis / Shutterstock   Alternatives to traditional student recruitment   With the coronavirus moving the higher education world entirely online, universities and..

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How Universities Are Adapting Their Admissions in Response to COVID-19

Over the last couple of months, universities around the world have had to quickly innovate, moving their programs online, training staff to deliver course curriculum in new ways,..

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Switching to Online Teaching: Tips & Resources

With schools and universities around the world now moving their classes online due to the spread of coronavirus, there has been no time for educators to prepare for such a rapid..

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The Impact of Coronavirus on Higher Education

Universities and college campuses are places where students live and study in close proximity to each other. They are also buzzing cultural hubs where students are brought..

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How to future proof your student recruitment against coronavirus

As Coronavirus spreads throughout the world and changes our everyday way of life, so does the face of international higher education. With the situation escalating daily, it is..

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How to Effortlessly Make the Switch to Remote Work

Like many companies and organisations around the world, here at Keystone we have had to quickly adapt our working life in the face of the coronavirus outbreak. One of the most..

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Your 2020 Higher Education Conference Calendar

EDITOR's NOTE: In light of the COVID-19 pandemic, most physical conferences have now been postponed or cancelled for 2020. We look forward to updating this post with a number of..

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Getting to Know Generation Alpha: 10 Takeaways for Higher Ed

Generation Z and Millennials may claim the lion’s share of media attention, but another generation is nipping at their heels. We’re talking about Generation Alpha, AKA the..

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Optimizing the user experience for students — ways to improve your own website

While promoting your school across a variety of marketing channels is deemed more of a necessity than preference today, it is always important to make sure that your official..

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Levelling up: why microcredentials are disrupting professional education

As the higher education sector has shifted its focus toward employability through skills development and experiential learning over the last decade, the acquisition and..

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Do hashtags still work?

It’s been over a decade since hashtags were first introduced. One of the world's most recognizable symbols first made its debut on Twitter in 2007, and then later on Instagram in..

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2020 Keystone Media Kit Launch

  As we enter a new year and decade, we are excited to announce the launch of our 2020 Keystone Media Kit.

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Countdown to 2020: 20 Years of Higher Education

As we near a new decade, we look back at the past decade of higher education. See how the landscape of the industry has evolved and where it is heading next with our highlights..

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The Growth of Online Programs in Africa

  While the popularity of online education has been steadily increasing worldwide, some regions have been advancing more rapidly than others. In sub-Saharan Africa, thousands of..

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Writing Effective Responses to Student Enquiries: Tips & Tricks

Creating the perfect response to a student enquiry or request for information (RFI) can require a delicate balance of many factors. We've put together a list of top tips to help..

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Keystone launches website redesign

Generation Z — the digital native generation following the millennials — accounts for more than 30% of the world's population. In 2020, a majority of university enrollments will..

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7 ways to harness social media for recruitment success

Social media has completely transformed the way we interact with one another, learn about the world, and share. For young people, this couldn't be more true. In fact, research..

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Chatbots: Conversational AI for higher education

In today’s global online environment, automation is key to gaining a competitive edge. Chatbots are one such automation tool that has been implemented by leading companies around..

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Student Recruitment in Latin America: Challenges & Unique Opportunities

Knowing which countries or regions to target as part of international student recruitment activities can be one of the biggest challenges faced by university recruiters. One..

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Improving Your Student Engagement - Lead Management in Four Steps [Infographic]

When you are communicating with your potential students, there are four key factors that should drive any activity, whether a general email response or dedicated nurturing..

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Four Things You Need to Remember When Communicating with Potential Students

The internationalization of higher education has transformed the landscape of the industry, with universities now competing to attract and recruit students on a global level. In..

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Five Student Recruitment Challenges & How to Overcome Them

In today’s ever-transforming higher education landscape, it’s more difficult than ever for recruiters to find the best students for their universities and colleges. While the..

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Why You Need a Lead Nurturing Strategy

Modern student recruitment can be challenging, especially if your role involves handling hundreds or thousands of leads. When you receive a new enquiry from a potential student,..

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Is Gen Z still on Facebook? Social media tips for university recruiters

Born between the mid-90s and early 2000s, Generation Z (otherwise known as "Gen Z") is currently the world's largest generational group, representing approximately 32% of the..

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A beginner's guide to lean management in higher education

In 2018, the 31st Annual EAIE Conference and Exhibition was held in Helsinki, Finland. Europe's biggest international higher education conference, EAIE brought together educators..

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10 countries you should include in your next student recruitment plan

Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the question — what do the numbers say about where international..

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How to make your online programs stand out

Enrollment in online programs has boomed over the last few years, with one third of all students now taking at least one online course. It’s no surprise, as online study offers..

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How to Respond to Student Leads (Infographic)

Communication with potential students is a frequently overlooked part of the recruitment process, despite being vital to student engagement. Having an effective communications..

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Rural students: the next frontier for university recruiters

Universities wanting to boost international student recruitment often tend to focus on new countries or regions when determining their marketing strategy. However, these..

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Why Marketing Automation Is Transforming University Student Recruitment

Ensuring strong student recruitment year after year is a challenge faced by many colleges and universities. The options available to students today are continually growing,..

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How Universities Can Use Support Services to Attract More Students

It’s been a turbulent few years with socio-economic, politics, home-grown and international conflict occurring around the world. So how has this affected generations growing up in..

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4 Ways Leaders are Effecting Change in Higher Education Today

Education is our future: at its most basic, it develops the skills and personalities of those who will shape the world; at its best, it is education that foresees and defines the..

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Six Emerging Technologies Impacting Business Schools

Technology is shaking up every sector, including both business and higher education. How can we expect to see technology showing up in business school classrooms in the future?..

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Rethinking Access to Graduate Education

Higher education has made great strides in equal access, and there are many advances to celebrate. But the harsh truth is that, in 2019, access to higher education is still..

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The Rise of the Summer School

For years, our culture has treated summer school as a place for slackers to catch up or for nerds to race ahead. But now, emerging generations of students are engaging with the..

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Asia Pacific: the emerging leader in international higher education

Universities in the Asia-Pacific are experiencing significant enrollment increases, with more international students now choosing the region over traditionally popular..

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Why US Schools Should Be Recruiting International Student Athletes

Fewer US Gen Z students are participating in extracurricular sports in high school. Participation in baseball, basketball, football, and soccer has fallen 4% in 10 years among..

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Do You Know Where To Find Your Next Student Target Market?

In an age when your message can be heard instantly by almost anyone in the world – but is just as likely to be missed in the noise – targeted marketing is the surest way to make a..

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Why Higher Ed Needs to Better Prioritize Wellness

New studies are suggesting that modern students are facing increased stress and mental pressure, as the incidence of reported mental health issues on campuses rises. While..

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Do you need a CRM? Evaluating CRMs for Higher Education

Most schools and universities today require some sort of system to manage their data.  Prospective students, alumni, suppliers, you name it - there is a significant amount of..

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4 Study Modes to Watch in 2019 (and Beyond!)

Gone are the days where university students had only two potential study mode options – part-time or full-time. Nowadays, the advent of digital education has opened up a wide..

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Why You Need to Upgrade Your Marketing in 2019

It is time to throw out the marketing rulebook - Generation Z is now entering college. While the youngest members of Gen Z are just starting primary school, the oldest are already..

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2018 in Review: What’s New for Higher Ed?

2018 was a busy year for the higher education sector.  And, as the year draws to a close, a review of some of the most pressing issues of the past twelve months can be the best..

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What Do European Students Want?

Last month, our team attended the ICEF Berlin Workshop, where the wants and needs of international students were a major topic of discussion. International education professionals..

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Increase Your International Appeal – Destination Marketing for Higher Education

You have a great school. You have smart, driven students and engaging professors. But is your institution a wonderful destination?

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Have You Capitalized on Your Country’s Academic Appeal?

The Organization for Economic Co-Operation and Development (OECD) recently announced data on the share of international students enrolled by areas of study in selected countries..

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Communicating with Generation Z: Everything You Need to Know

Millennials may be the “most researched generation,” but understanding another generation is critical to higher education success: Generation Z. While these post-Millennials share..

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Everything You Need to Know About Canadian Higher Education

The ICEF Workshop, one of the world’s “leading international education focused networking forums,” returns to Berlin this 4-6 November to bring education professionals up to date..

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How Do Higher Ed Marketers Connect in an Age of Disruption?

The American Marketing Association’s 2018 Symposium for the Marketing of Higher Education will take place in Orlando, Florida, from 4th to 7th November.

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International Recruitment Strategies for Oceania for 2019 and Beyond

In the Southern Hemisphere, the academic year starts in February 2019 – but for institutions, getting things ready for the new intake needs to begin much sooner. So what should..

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4 Countries to Look to for Innovation in International Education

“Innovation and knowledge, cornerstones of a land’s productivity and prosperity,” will be the theme at the 53rd Annual Assembly of CLADEA, the Latin American Council of Management..

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What You Should Know About Transfer Students

Transfer students have long been a second thought for colleges and universities. However, not only are transfer students growing in number, but they’ve recently claimed the..

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Three Ways International Advisors Can Improve Cultural Competency

The National Association for College Admission Counseling’s National Conference will take place in Salt Lake City this September, and a session named Fundamentals Of Recruiting..

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How Your Marketing and Recruitment Strategy Can Help Students Find the Right Funding Options

Universities are always on the lookout for the best and brightest students. However, the most talented candidates don’t always have access to the funds they need. In fact, many..

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The 2018 Summer Reading List for International Student Advisers

Summer is the perfect time for reading! Whether you are using the lull between summer and autumn sessions to catch up on all the news and developments in international higher..

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Are You Ready for Your International Arrivals?

Between summer school and the autumn intake, we’re fast approaching the time of year when a lot of new international students arrive on campus. Naturally, as an international..

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How to Turn Your Summer Intake Into Successful Graduates

Congratulations! You’ve attracted a lot of students to your summer programs. But it doesn’t need to end after a few weeks of packed classrooms and eager learning. What if they..

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Your Social Media and Marketing Strategy For Business Students

The Association of MBAs (AMBA) will hold its Business School Professionals Conference this July, hosted by Amsterdam Business School at the University of Amsterdam.

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Be GDPR-Ready in Your Student Recruitment

GDPR, or The General Data Protection Regulation, is a European Union law regulating data protection and privacy for individuals in the EU and the European Economic Area (EEA).

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How To Prepare Business Students For The New Economy

The European Foundation for Management Development (EFMD) is holding its annual conference from 6-8 June in Copenhagen, Denmark, under the theme of Education 4.0: New Jobs, New..

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The Case for Diversity Management in Higher Education

This year’s NAFSA 2018 Annual Conference & Expo is quickly approaching. This year’s theme? “Diverse Voices, Shared Commitment.” While the diversity imperative -- and the multitude..

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10 Years After The Global Financial Crisis: The Purpose Of Business Schools in 2018

Many of the world’s most esteemed deans, MBA program directors, and business leaders will gather in Stockholm, Sweden this May 14-16 for the Association of MBAs Global Conference..

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How Can Community Colleges Attract More International Students

We are at a critical moment for community colleges in the US. Recruitment is on the rise (foreign enrolments in community colleges are up 8% in a decade), but bold ideas are..

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How Can Business Schools Train Better Leaders

Honolulu, Hawaii, 22-24th April: this year’s International Conference and Annual Meeting of The Association to Advance Collegiate Schools of Business is to offer the chance to..

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Five Things International College Recruiters Need to Know About Generation Z

While Millennials have certainly captured the spotlight in recent discussions about generational differences, they’re far from the only demographic that matters today. When it..

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How is Technology Changing International Recruitment?

Last month, higher education professionals from around the world met at the annual APAIE Conference and Exhibition in Singapore.  The ‘gateway to Asia’ was an ideal destination..

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Innovate in Your Student Recruitment: 3 Solutions For 2018

NAGAP, The Association for Graduate Enrollment Management, will hold their annual conference from 11th-14th April, and progressive-minded admission professionals will literally be..

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The Strategies to Market Online Degrees

Online education is one of the fastest-growing education sectors in the world and institutions all over the world are joining the digital learning sector.  The number of students..

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Assessing the State of Undergraduate Enrollment in the US

Attracting students -- more precisely, the right students -- is essential to the survival of any higher education institution in the United States. Which begs the question: How is..

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The Year in Review: What 2017 Tells Us About 2018

The past twelve months have been an exciting time for those who are invested in student mobility and international education.

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What’s in a Name: Are Your Program Titles Hitting the Mark with International Students?

"A rose by any other name would smell as sweet,” Juliet proposed in Romeo and Juliet. Shakespeare’s implication? That names don’t matter or affect what things really are. While..

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Education Actors: Keep an Eye on These 4 Countries

Markets that have previously been considered easy pickings for institutions keen to maintain a steady level of international students have recently been subject to unpredicted..

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The Importance of Pre-Admissions in Your Recruitment Strategy

Nobody talks much about the pre-admission stage of student recruitment, but in fact, it is one of the most sensitive moments in the recruitment process: the 6-12 month window..

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Why Community Colleges are a Good Fit for International Students

The role of community colleges in the development of local communities in the US is regularly celebrated in the news. They provide an energizing alternative route for students who..

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How to Create New Academic Routes to Your University

International Education Week falls between 13-17 November this year, with the emphasis firmly on International. It’s a chance to investigate the advantages and opportunities of..

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Time To Think About Generation Alpha

Educators spend an inordinate amount of time trying to convince their students to think ahead and plan wisely – but it is the institutions themselves that must lead the way if..

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Have You Optimized Your Spanish Language Strategy?

Spanish is the most commonly spoken Romance language on the planet, with only English and Mandarin spoken more widely. Over 400 million people speak Spanish, a figure that is..

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How to Close the Gender Gap in Computer Science

The history of computer science is a history of the innovations and hard work of women. For every Ada Lovelace or Grace Hopper, countless unnamed coders and designers have toiled..

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How to Recruit, Communicate With and Counsel International Undergraduate Students and their Parents

A recent report from the National Association for College Admission Counseling (NACAC) suggests that counselors at US colleges and universities will benefit from multicultural..

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The Challenges of Cross-Cultural Communication in Higher Education Recruitment

Seville will play host to this year’s conference of the European Association for International Education – and locals and internationals alike will look forward to toasting the..

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Make the Most of Social Media with Individualized Content

2017’s NAFSA conference took as its guiding theme ‘Expanding Community, Strengthening Connections’ – and few speakers illustrated the marketing subtext of this ethos as much as..

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Get the Academics on Your Side in University Marketing

A university is a complex beast, and potential students are a pretty varied bunch, too. Every potential recruit has their reasons for studying, and they may be most attracted to..

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What Are The Trends In Business Education?

From bachelor degrees to masters and MBAs, business education is going through an exciting period of flux during 2017, as learning methods, technology, and the business world..

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The Potential of Internet of Things on Campus

Just about everyone’s heard the phrase ‘Internet of Things' (IoT) bandied about over the past couple of years, but far fewer of us have a clear idea of what it actually means – or..

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How to Market and Capitalize on Summer Programs

If the 21st century promised to be ‘the moment’ for summer school programs, institutions have faced new challenges over the past half-decade and can rejuvenate their fortunes by..

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How Can Business Schools Benefit From New Technologies?

If there is one quality that business, education, and technology share, it is the power to stay one step ahead of the trends of broader society. It is no wonder, then, that..

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Key Marketing Strategies that Help International Educators Make the Connection

For colleges and universities interested in recruiting new students, the NAFSA conference is a major event. Mark Landerghini, Director of Graduate Admission, Arts and Sciences at..

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Marketing Online Degrees: Why You Should Be Looking to Africa

Africa's education landscape is opening up to new providers and new ideas. Students from a broad range of social and economic backgrounds are exploring the new freedoms offered by..

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How to Help Women Reach the Top of Academia

When Robin Sakamoto became dean of the Faculty of Foreign Studies at Tokyo’s Kyorin University in April 2014, she was only the second foreign woman to be awarded a deanship at a..

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How to Accelerate the Transformation of Business Education

The Association to Advance Collegiate Schools of Business will host over 1,400 thought leaders, experts, and educators from over 60 countries at this year’s International..

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The Challenges of Graduate Students Enrollment in 2017

April is nigh, which means it’s time for NAGAP’s Annual Conference - the National Association of Graduate Admissions Professionals yearly gathering. The 30th anniversary of the..

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The Role of Adaptive Learning Technology in Higher Education Marketing

The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which..

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What Are The Upcoming Trends Of Higher Education In Asia Pacific?

On 20th March, Taiwan’s National Sun Yat-sen University will welcome visiting education professionals to the 12th annual conference of the APAIE – the Asia-Pacific Association for..

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How Rural Recruitment Can Help Diversity in Higher Education

Students from a rural background have a lot to offer the modern university, and big institutions are just waking up to the enormous potential of this under-recruited demographic.

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How Can Universities Promote Internationalization?

Students and staff, their institutions and the regions in which they are found, all benefit from the practical implementation of an international perspective on postsecondary..

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The Growth of the Higher Education Sector as an Industry: What We Can Learn from Australia

It is not a secret that higher education has become a major economic player in markets around the world. Higher education institutions are driving domestic and international..

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What Does the Increase in International Student Mobility Mean for Higher Education?

It is no secret that students around the world have become more mobile and that higher education is becoming more global. International students now make up a significant portion..

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