We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender graduation is a commencement ceremony celebrating the achievements..
When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their hands. With students being inundated with digital..
Technology has changed the way prospective college students discover and engage with their future institutions. From virtual tours and Zoom interviews to YouTube videos and..
What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at times, but more often than not it involves mastery of simple..
Many colleges and universities talk about making the world a better place, but how? Given today’s social, environmental, financial, and political global challenges, prospective..
The current generation of incoming college students are experts at filtering out irrelevant and inauthentic information. From a young age, they have been hit with advertisements..
What is the one thing that most teenagers and young adults have in common in this generation? Well, today's students live in a time where they are enabled to choose from a variety..
For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the gap year is a time for discovery and new experiences, it is..
In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them successfully. By understanding the latest technology,..
As college campuses open their doors after a once-in-a-lifetime pandemic, virtual tours are more vital than ever. How can schools stay up to date with the latest trends? While..
The newly merged company Keystone Education Group (KEG) will become the leading global online resource for prospective higher education students, with annual unique student user..
Brexit will have a pervasive impact on society in the UK and the EU. Higher education won’t be immune from its repercussions. While we can’t yet begin to comprehend exactly how..
A key reason why US higher education institutions are such a popular destination for international students is that they provide so much more than the degree itself. Students are..
Summer 2021 is almost here, and with it brings the promise of the world slowly beginning to open again. While we move closer to achieving safety for most of the global population..
New Deal Expands Access to International Student Athletes for US Higher Education Institutions Oslo, Norway – 20 April 2021
COVID-19 did more than stop the world a year ago, it also threw the economy into a freefall. Suddenly, many found themselves unemployed, without means to pay for life’s..
Worldwide, vaccines are becoming more widespread, and universities are beginning to reopen, meaning one thing: you have a class to enroll. With marketing trends changing more than..
From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect formula for "likes" and shares on social media. In the..
While many colleges and universities were shifting in the direction of online content delivery prior to COVID-19, the pandemic both accelerated and forced the shift. It’s hardly..
An essential part of a university student’s experience is a sense of belonging. Student affairs researcher Alexander W. Astin said that students who become more involved in..
Did you know? Every March is Women's History month, and one of its biggest events is International Women's Day on March 8th. This global event celebrates women's social, cultural,..
Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious competition when it comes to keeping people connected. A quick and..
One of the most important aspects of attending university is the experience a student can gain. These days, students are looking not only for excellent classes, but also for great..
College admissions departments have a lot on their plates. They are the gatekeepers of campuses and the go-to contacts for most families throughout the enrollment cycle. As email..
After almost of year of a global pandemic, isolation and the itch to take a plane somewhere (anywhere) is really setting in! Yet, for the safety and health of higher education..
Many call the COVID-19 pandemic a "once-in-a-century" virus. The fiercely contagious and deadly outbreak has impacted nearly every industry on Earth, but higher education is no..
Embracing differences and cultivating a community that looks more like America. That was President Joseph R. Biden’s promise on the 2020 campaign trail, and early into his..
2020 has been a year like no other. Just when the international student population thought their lives couldn’t be any more confusing and chaotic due to the global COVID-19..
At the beginning of 2020, many universities around the world were planning to deliver only a select portion of the courses online. However when COVID-19 hit, this changed..
We recently surveyed over 20,000 potential students and 800 higher education administrators, aiming to get deeper insights into the current state of student recruitment. In our..
The COVID-19 pandemic has impacted college education for almost all of 2020, but how long will those changes remain in place? From 100% at-home learning and limited, in-class..
Today’s Gen-Z students spend most of their time consuming digital media, whether that’s on Instagram, TikTok, Facebook, or searching the web. Where once upon a time students would..
The digital learning sector has grown dramatically over the last few years and the statistics show that the market isn’t slowing down. In 2017, approximately 77 percent of US..
Online Program Management Explained The Zoom classroom became the new normal earlier this year when institutions had to make a quick transition to remote learning in the wake of..
Every year high school graduates face the huge decision of applying to universities both domestically and abroad. For many, this is a life-altering choice that can result in a..
Long before COVID-19 forced colleges and universities to go exclusively online with their educational models, virtual exchanges became popular worldwide. Between the growing..
Instagram now offers Reels, a new social media tool for engaging students. While it seems there are new platforms to learn all of the time, this one might just be here to stay...
As universities across the world grapple with the repercussions of the COVID-19 outbreak, comparisons between online and traditional modes of instruction have been put into sharp..
2020 is a year that has changed the course of higher education and the world forever. When the pandemic struck universities around the world in March, most were unprepared for the..
This year, for the first time in higher education history, institutions across the globe were forced to make a sudden and unexpected switch to virtual learning due to COVID-19. In..
When the COVID-19 Pandemic started spreading across the world in March, the reaction by universities was swift. Many higher education providers made the move to online learning..
Current and incoming college students love getting creative with short-form content on the Internet, and when it comes to video, TikTok is the perfect platform to do this..
Globally, international student enrollment has decreased over the past three years, yet in the United States, the population made up 1.1 million students in the 2018/19 academic..
There are now more ways than ever to reach future college students. From traditional print viewbooks and postcards, to short-form social media content on popular platforms like..
2020 may go down as the most challenging year in college recruitment history, but international recruitment professionals are always up for a good challenge. Between travel bans,..
Today’s prospective students live in an immersive world of video content, whether watching videos on YouTube, endlessly flicking through Instagram Stories or scrolling through..
2020 may be the perfect time to rethink your competitive advantage as a university.
The marketing and technology world is moving at an ever-changing pace. University and college marketers need to pay close attention to the latest trends to ensure they can stay at..
The coronavirus crisis has emerged during a complex period for universities with an otherwise healthy outlook towards internationalization.
As a new academic year beckons, universities are working hard to ensure their admissions remain strong after an uncertain start to 2020. Since the onset of coronavirus, many..
As the coronavirus pandemic continues to sweep the world, the higher education sector has been busy making plans to reduce the impact of the virus on upcoming semesters. This is..
In only a few months, the coronavirus pandemic has completely changed the way universities operate. With communication and teaching now predominantly online and physical campuses..
Image: Girts Ragelis / Shutterstock Alternatives to traditional student recruitment With the coronavirus moving the higher education world entirely online, universities and..
Over the last couple of months, universities around the world have had to quickly innovate, moving their programs online, training staff to deliver course curriculum in new ways,..
As Coronavirus spreads throughout the world and changes our everyday way of life, so does the face of international higher education. With the situation escalating daily, it is..
Like many companies and organisations around the world, here at Keystone we have had to quickly adapt our working life in the face of the coronavirus outbreak. One of the most..
Generation Z and Millennials may claim the lion’s share of media attention, but another generation is nipping at their heels. We’re talking about Generation Alpha, AKA the..
While promoting your school across a variety of marketing channels is deemed more of a necessity than preference today, it is always important to make sure that your official..
As the higher education sector has shifted its focus toward employability through skills development and experiential learning over the last decade, the acquisition and..
Creating the perfect response to a student enquiry or request for information (RFI) can require a delicate balance of many factors. We've put together a list of top tips to help..
Social media has completely transformed the way we interact with one another, learn about the world, and share. For young people, this couldn't be more true. In fact, research..
Knowing which countries or regions to target as part of international student recruitment activities can be one of the biggest challenges faced by university recruiters. One..
When you are communicating with your potential students, there are four key factors that should drive any activity, whether a general email response or dedicated nurturing..
The internationalization of higher education has transformed the landscape of the industry, with universities now competing to attract and recruit students on a global level. In..
In today’s ever-transforming higher education landscape, it’s more difficult than ever for recruiters to find the best students for their universities and colleges. While the..
Modern student recruitment can be challenging, especially if your role involves handling hundreds or thousands of leads. When you receive a new enquiry from a potential student,..
Born between the mid-90s and early 2000s, Generation Z (otherwise known as "Gen Z") is currently the world's largest generational group, representing approximately 32% of the..
In 2018, the 31st Annual EAIE Conference and Exhibition was held in Helsinki, Finland. Europe's biggest international higher education conference, EAIE brought together educators..
Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the question — what do the numbers say about where international..
Communication with potential students is a frequently overlooked part of the recruitment process, despite being vital to student engagement. Having an effective communications..
Universities wanting to boost international student recruitment often tend to focus on new countries or regions when determining their marketing strategy. However, these..
Ensuring strong student recruitment year after year is a challenge faced by many colleges and universities. The options available to students today are continually growing,..
It’s been a turbulent few years with socio-economic, politics, home-grown and international conflict occurring around the world. So how has this affected generations growing up in..
Education is our future: at its most basic, it develops the skills and personalities of those who will shape the world; at its best, it is education that foresees and defines the..
Technology is shaking up every sector, including both business and higher education. How can we expect to see technology showing up in business school classrooms in the future?..
Universities in the Asia-Pacific are experiencing significant enrollment increases, with more international students now choosing the region over traditionally popular..
Fewer US Gen Z students are participating in extracurricular sports in high school. Participation in baseball, basketball, football, and soccer has fallen 4% in 10 years among..
In an age when your message can be heard instantly by almost anyone in the world – but is just as likely to be missed in the noise – targeted marketing is the surest way to make a..
New studies are suggesting that modern students are facing increased stress and mental pressure, as the incidence of reported mental health issues on campuses rises. While..
Most schools and universities today require some sort of system to manage their data. Prospective students, alumni, suppliers, you name it - there is a significant amount of..
It is time to throw out the marketing rulebook - Generation Z is now entering college. While the youngest members of Gen Z are just starting primary school, the oldest are already..
You have a great school. You have smart, driven students and engaging professors. But is your institution a wonderful destination?
The Organization for Economic Co-Operation and Development (OECD) recently announced data on the share of international students enrolled by areas of study in selected countries..
Millennials may be the “most researched generation,” but understanding another generation is critical to higher education success: Generation Z. While these post-Millennials share..
The ICEF Workshop, one of the world’s “leading international education focused networking forums,” returns to Berlin this 4-6 November to bring education professionals up to date..
The American Marketing Association’s 2018 Symposium for the Marketing of Higher Education will take place in Orlando, Florida, from 4th to 7th November.
In the Southern Hemisphere, the academic year starts in February 2019 – but for institutions, getting things ready for the new intake needs to begin much sooner. So what should..
“Innovation and knowledge, cornerstones of a land’s productivity and prosperity,” will be the theme at the 53rd Annual Assembly of CLADEA, the Latin American Council of Management..
Transfer students have long been a second thought for colleges and universities. However, not only are transfer students growing in number, but they’ve recently claimed the..
The National Association for College Admission Counseling’s National Conference will take place in Salt Lake City this September, and a session named Fundamentals Of Recruiting..
Universities are always on the lookout for the best and brightest students. However, the most talented candidates don’t always have access to the funds they need. In fact, many..
Summer is the perfect time for reading! Whether you are using the lull between summer and autumn sessions to catch up on all the news and developments in international higher..
Congratulations! You’ve attracted a lot of students to your summer programs. But it doesn’t need to end after a few weeks of packed classrooms and eager learning. What if they..
The Association of MBAs (AMBA) will hold its Business School Professionals Conference this July, hosted by Amsterdam Business School at the University of Amsterdam.
The European Foundation for Management Development (EFMD) is holding its annual conference from 6-8 June in Copenhagen, Denmark, under the theme of Education 4.0: New Jobs, New..
This year’s NAFSA 2018 Annual Conference & Expo is quickly approaching. This year’s theme? “Diverse Voices, Shared Commitment.” While the diversity imperative -- and the multitude..
Many of the world’s most esteemed deans, MBA program directors, and business leaders will gather in Stockholm, Sweden this May 14-16 for the Association of MBAs Global Conference..
We are at a critical moment for community colleges in the US. Recruitment is on the rise (foreign enrolments in community colleges are up 8% in a decade), but bold ideas are..
While Millennials have certainly captured the spotlight in recent discussions about generational differences, they’re far from the only demographic that matters today. When it..
Last month, higher education professionals from around the world met at the annual APAIE Conference and Exhibition in Singapore. The ‘gateway to Asia’ was an ideal destination..
NAGAP, The Association for Graduate Enrollment Management, will hold their annual conference from 11th-14th April, and progressive-minded admission professionals will literally be..
Attracting students -- more precisely, the right students -- is essential to the survival of any higher education institution in the United States. Which begs the question: How is..
"A rose by any other name would smell as sweet,” Juliet proposed in Romeo and Juliet. Shakespeare’s implication? That names don’t matter or affect what things really are. While..
Markets that have previously been considered easy pickings for institutions keen to maintain a steady level of international students have recently been subject to unpredicted..
Nobody talks much about the pre-admission stage of student recruitment, but in fact, it is one of the most sensitive moments in the recruitment process: the 6-12 month window..
The role of community colleges in the development of local communities in the US is regularly celebrated in the news. They provide an energizing alternative route for students who..
International Education Week falls between 13-17 November this year, with the emphasis firmly on International. It’s a chance to investigate the advantages and opportunities of..
Spanish is the most commonly spoken Romance language on the planet, with only English and Mandarin spoken more widely. Over 400 million people speak Spanish, a figure that is..
A recent report from the National Association for College Admission Counseling (NACAC) suggests that counselors at US colleges and universities will benefit from multicultural..
Seville will play host to this year’s conference of the European Association for International Education – and locals and internationals alike will look forward to toasting the..
2017’s NAFSA conference took as its guiding theme ‘Expanding Community, Strengthening Connections’ – and few speakers illustrated the marketing subtext of this ethos as much as..
A university is a complex beast, and potential students are a pretty varied bunch, too. Every potential recruit has their reasons for studying, and they may be most attracted to..
If there is one quality that business, education, and technology share, it is the power to stay one step ahead of the trends of broader society. It is no wonder, then, that..
For colleges and universities interested in recruiting new students, the NAFSA conference is a major event. Mark Landerghini, Director of Graduate Admission, Arts and Sciences at..
Africa's education landscape is opening up to new providers and new ideas. Students from a broad range of social and economic backgrounds are exploring the new freedoms offered by..
The Association to Advance Collegiate Schools of Business will host over 1,400 thought leaders, experts, and educators from over 60 countries at this year’s International..
April is nigh, which means it’s time for NAGAP’s Annual Conference - the National Association of Graduate Admissions Professionals yearly gathering. The 30th anniversary of the..
The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which..
On 20th March, Taiwan’s National Sun Yat-sen University will welcome visiting education professionals to the 12th annual conference of the APAIE – the Asia-Pacific Association for..
Students from a rural background have a lot to offer the modern university, and big institutions are just waking up to the enormous potential of this under-recruited demographic.
Students and staff, their institutions and the regions in which they are found, all benefit from the practical implementation of an international perspective on postsecondary..
It is not a secret that higher education has become a major economic player in markets around the world. Higher education institutions are driving domestic and international..
It is no secret that students around the world have become more mobile and that higher education is becoming more global. International students now make up a significant portion..